Mikavision GmbH
Waldstrasse 3
6015 Luzern

Authorized Representatives
Manuel Mikasi

Company Name: Mikavision GmbH

Data Protection Officer:
Manuel Mikasi
041 558 47 06

General / Introduction
Based on Article 13 of the Swiss Federal Constitution and federal data protection laws (Data Protection Act, DSG), every person has the right to the protection of their privacy and against misuse of their personal data. We, the operators of this website, take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations and this privacy policy.

In collaboration with our hosting providers, we strive to protect the databases from unauthorized access, loss, misuse, or falsification as much as possible.

We point out that data transmission over the Internet (e.g., when communicating via email) can have security gaps. Complete protection of the data from third-party access is not possible.

By using this website, you agree to the collection, processing, and use of data according to the following description. This website can generally be visited without registration. Data such as pages accessed or names of files accessed, date and time are stored on the server for statistical purposes, without these data being directly related to you. Personal data (e.g., name, address, or email addresses) will be collected, if possible, always on a voluntary basis. These data will not be passed on to third parties without your explicit consent.

Processing of Personal Data
Personal data refers to all information relating to an identified or identifiable person. An affected person is someone whose personal data is being processed. Processing includes any handling of personal data, regardless of the means and procedures used, particularly the storage, disclosure, acquisition, deletion, retention, alteration, destruction, and use of personal data.

We process personal data in accordance with Swiss data protection law. To the extent that the EU GDPR is applicable, we also process personal data based on the following legal grounds in connection with Article 6 (1) GDPR:

lit. a) Processing of personal data with the consent of the affected person.
lit. b) Processing of personal data to fulfill a contract with the affected person, as well as to carry out appropriate pre-contractual measures.
lit. c) Processing of personal data to fulfill a legal obligation to which we are subject under applicable EU law or the law of a country where the GDPR is fully or partially applicable.
lit. d) Processing of personal data to protect the vital interests of the affected person or another natural person.
lit. f) Processing of personal data to safeguard the legitimate interests of us or third parties, unless the fundamental freedoms and rights and interests of the affected person outweigh these interests. Legitimate interests include, in particular, our business interest in being able to provide our website, information security, the enforcement of our legal claims, and compliance with Swiss law.
We process personal data for the duration required for the respective purpose or purposes. If we are subject to long-term storage obligations due to legal or other requirements, we restrict processing accordingly.

This website uses cookies. These are small text files that allow specific information related to the user to be stored on the user's device while using the website. Cookies particularly help to determine the frequency of use and the number of users of the website, to analyze patterns of website usage, and to make our offer more user-friendly. Cookies are stored beyond the end of a browser session and can be retrieved when the site is revisited. If you do not wish this, you should set your internet browser to refuse the acceptance of cookies.

A general objection to the use of cookies for online marketing purposes can be declared for many services, especially for tracking, via the US site or the EU site Moreover, the storage of cookies can be achieved by disabling them in your browser settings. Please note that in this case, not all features of this online offer can be used.

With SSL/TLS Encryption
For security reasons and to protect the transmission of confidential content, such as requests you send to us as the site operator, this website uses SSL/TLS encryption. You can recognize an encrypted connection by the change in the browser's address line from "http://" to "https://" and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

The provider of this website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
This data cannot be attributed to specific individuals. We do not merge this data with other data sources. We reserve the right to check this data retrospectively if we become aware of specific indications of illegal use.

Third-Party Services
This website may use Google Maps for embedding maps, Google Invisible reCAPTCHA for protection against bots and spam, and YouTube for embedding videos. These services from the American company Google LLC use cookies, among other things, thereby transferring data to Google in the USA. We assume that no personal tracking occurs through the sole use of our website in this context.

Google is committed to ensuring adequate data protection in accordance with the US-European and US-Swiss Privacy Shield.

For more information, please refer to Google's privacy policy.

Contact Form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not share this data without your consent.

If you would like to receive the newsletter offered on the website, we need an email address from you, as well as information that allows us to verify that you are the owner of the provided email address and that you agree to receive the newsletter. No additional data is collected. We use this data exclusively for sending the requested information and do not pass it on to third parties. After you have given your consent to store the data, the email address, and its use for sending the newsletter, you can revoke this consent at any time, for example, through the "unsubscribe link" in the newsletter.

Comment Function:
For the comment feature on this website, your comment, the time of the comment's creation, your email address, and if you're not posting anonymously, the username you chose will be stored.

Storage of IP Address:
Our comment feature stores the IP addresses of users who leave comments. Since we do not review comments on our site before they go live, we need this data to take action in cases of legal violations like insults or propaganda against the author.

Subscribing to Comments:
As a user of the site, you can subscribe to comments after registering. You will receive a confirmation email to verify that you are the owner of the provided email address. You can unsubscribe from this feature at any time through a link in the information emails.

Rights of the Affected Person

Right to Confirmation:
Any person affected has the right to ask the website operator for confirmation about whether their personal data is being processed. If you wish to exercise this right, you can contact our Data Protection Officer at any time.

Right to Information:
Any person subject to the processing of personal data has the right to receive free information about the data stored about them from the website operator at any time. Furthermore, you may request information about:

Purpose of the processing
Categories of processed personal data
Recipients to whom the data has been disclosed
Intended duration of data storage or criteria for determining this duration
Rights to correct, delete, or limit the processing of personal data
Right to lodge a complaint with a supervisory authority
Origin of the data, if not collected from the affected person
Whether the data has been transferred to a third country or international organization, and the associated guarantees.
If you want to make use of this right to information, you can contact our Data Protection Officer at any time.

Right to Correction:
Any person subject to the processing of personal data has the right to request the immediate correction of incorrect personal data about them. The person also has the right to request the completion of incomplete personal data, considering the purpose of the processing. If you want to exercise this right, you can contact our Data Protection Officer at any time.

Right to Deletion (Right to be Forgotten):
Any person subject to the processing of personal data has the right to request immediate deletion of their data from the website operator, under the following conditions:

Data is no longer needed for the purpose for which it was collected
The person revokes consent and there's no other legal basis for processing
The person objects to the processing and there are no overriding legitimate reasons for it
Data was processed unlawfully
Deletion is required by EU or member state law
Data was collected concerning information society services offered to a child
If you wish to exercise this right, you can contact our Data Protection Officer at any time.
Right to Limit Processing:
Any person subject to the processing of personal data has the right to request a limitation on the processing if one of the following applies:

Accuracy of data is contested, allowing time for verification
Processing is unlawful, but the person opposes deletion and instead requests restricted use
Data is no longer needed for processing, but required for legal claims
The person has objected to processing pending verification of overriding legitimate grounds.
If any of these conditions are met, you can contact our Data Protection Officer at any time to request limited processing of your personal data.

Right to Data Portability
Any person affected by the processing of personal data has the right to receive their personal data in a structured, common, and machine-readable format. Additionally, the affected person has the right to ensure that the personal data is transferred directly from one responsible party to another, if technically feasible, and as long as this doesn't affect the rights and freedoms of other people.
To exercise the right to data portability, you can contact the data protection officer designated by the operator of this website at any time.

Right to Object
Any person affected by the processing of personal data has the right to object to such processing for reasons arising from their particular situation at any time.
The operator of this website will no longer process the personal data in the event of an objection unless we can prove compelling reasons for the processing that outweigh the interests, rights, and freedoms of the affected person, or if the processing serves to assert, exercise, or defend legal claims.
To exercise your right to object, you can directly contact the data protection officer of this website.

Right to Revoke Consent to Data Processing
Any person affected by the processing of personal data has the right to revoke consent for the processing of personal data at any time.
If you wish to exercise your right to revoke consent, you can contact our data protection officer at any time.

Objection to Email Marketing
The use of contact details published as part of the imprint obligation for sending unsolicited advertising and informational materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.

Paid Services
For the provision of paid services, we ask for additional data, such as payment information, in order to execute your order. We store this data in our systems until the statutory retention periods have expired.

The copyright and all other rights to the content, images, photos, or other files on the website belong exclusively to the operator of this website or to specifically named copyright holders. Prior written consent from the copyright holders must be obtained for the reproduction of all files. Anyone who commits a copyright infringement without the consent of the respective copyright holders may be liable for damages and potentially face criminal charges.

All information on our website has been carefully checked. We strive to ensure that the information we provide is current, accurate, and complete. Nevertheless, the occurrence of errors cannot be completely ruled out, and we therefore cannot guarantee the completeness, accuracy, and timeliness of the information, including journalistic and editorial content. Liability claims relating to material or immaterial damage caused by the use or non-use of the information provided, or by the use of incorrect or incomplete information, are generally excluded.
The publisher reserves the right to change or delete texts at its own discretion and without prior notice, and is not obligated to update the content of this website. Use of or access to this website is at the visitor's own risk. The publisher, its clients, or partners are not responsible for damages, such as direct, indirect, incidental, consequential, or other damages allegedly caused by visiting this website, and therefore assume no liability for such damages.
The publisher also assumes no responsibility or liability for the content and availability of third-party websites that can be accessed via external links from this website. The operators of the linked pages are solely responsible for their content. The publisher expressly distances itself from all foreign content that may be criminally or civilly liable or that offends common decency.

Google Maps
This website uses the services of Google Maps, allowing us to display interactive maps directly on the site for convenient user experience. By visiting the site, Google receives the information that you accessed a specific sub-page of our site. This occurs regardless of whether or not you have an account with Google, or whether you're logged in. If you are logged in to Google, your data is directly linked to your account. If you do not want this association with your Google profile, you must log out before activating any Google feature. Google stores this data as usage profiles and uses it for advertising, market research, or to tailor its website according to user needs. You have the right to object to the formation of these profiles, and to do so, you'll need to contact Google directly. For more information on data collection by Google, as well as your rights and settings to protect your privacy, visit:

Google Ads
This website uses Google Conversion Tracking. If you reached our website via an ad displayed by Google, a cookie will be stored on your computer by Google Ads. The cookie for conversion tracking is set when a user clicks on an ad displayed by Google. These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages on our site and the cookie has not yet expired, we and Google can recognize that the user clicked the ad and was redirected to this page. Each Google Ads customer gets a different cookie, so cookies can't be tracked across the websites of different Ads customers. Information collected via the conversion cookie is used to generate conversion statistics for Ads customers who have opted into conversion tracking. Customers learn about the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they don't receive any information that could personally identify users.
If you do not want to participate in tracking, you can refuse to set the required cookie—for instance, by changing your browser settings to disable the automatic setting of cookies or by configuring your browser to block cookies from the domain "".
Note: Do not delete the opt-out cookies unless you want your data to be recorded. If you've deleted all your cookies in the browser, you'll have to reset the respective opt-out cookie.

Google Remarketing
This website uses Google Inc.'s Remarketing function. The function is designed to present interest-based ads to site visitors within the Google advertising network. A "cookie" is stored in the visitor's browser, enabling the visitor to be recognized when accessing websites belonging to the Google advertising network. On these websites, the visitor may be shown ads that relate to content they previously accessed on sites using Google's Remarketing function. According to Google, no personal data is collected in the process. If you do not wish to use Google's Remarketing feature, you can generally disable it by adjusting the settings at Alternatively, you can disable the use of cookies for interest-based advertising through the Network Advertising Initiative by following the instructions at

Google reCAPTCHA
This website uses Google Ireland Limited's reCAPTCHA service (Gordon House, Barrow Street Dublin 4, Ireland "Google"). The query is meant to distinguish whether the input is made by a human or by automated, machine processing. The query includes transmitting the IP address and potentially other data required by Google for the reCAPTCHA service to Google. Your input will be sent to Google for further use. However, your IP address will be truncated by Google within member states of the European Union or other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. Google will use this information on behalf of this website's operator to evaluate your use of this service. The IP address transmitted by your browser as part of reCaptcha will not be merged with other Google data. Your data may also be transferred to the USA. There is an adequacy decision by the European Commission, the "Privacy Shield," for data transfers to the USA. Google participates in the "Privacy Shield" and has subjected itself to its requirements. By activating the query, you agree to the processing of your data. Processing is based on Art. 6 (1) lit. a DSGVO with your consent. You can revoke your consent at any time without affecting the legality of the processing that took place due to the consent until the revocation.
Further information on Google reCAPTCHA and its privacy policy can be found at:

Google Analytics
This website uses Google Analytics, a web analytics service provided by Google Ireland Limited. If the individual responsible for data processing on this website is located outside the European Economic Area or Switzerland, then Google Analytics data processing is carried out by Google LLC. Hereafter, both Google Ireland Limited and Google LLC will be referred to as "Google."

The statistics gathered enable us to improve our service and make it more interesting for you as a user. This website also uses Google Analytics for cross-device analysis of visitor traffic, which is conducted via a user identifier. If you have a Google user account, you can disable the cross-device analysis of your usage in the settings under "My Data," "Personal Data."

The legal basis for the use of Google Analytics is Art. 6 Para. 1 S. 1 lit. f GDPR. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. We would like to point out that Google Analytics on this website has been extended to include the code "_anonymizeIp();", to ensure an anonymous collection of IP addresses. This means that IP addresses are processed in truncated form, preventing them from being directly linked to a particular individual. If the data collected can be linked to a person, this will be immediately excluded, and the personal data will be deleted promptly.

Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide additional services related to website and internet usage to the website operator. In the exceptional cases where personal data is transferred to the USA, Google has subjected itself to the EU-US Privacy Shield,

Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. You can prevent the storage of cookies by adjusting your browser software settings; however, we would like to point out that in this case, you may not be able to fully utilize all the features of this website. Furthermore, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address), and the processing of this data by Google, by downloading and installing the browser plugin available under the following link: Disable Google Analytics.

In addition, you can also prevent the use of Google Analytics by clicking on this link: Disable Google Analytics. This will save an opt-out cookie on your storage medium, which prevents the processing of personal data by Google Analytics. Please note that if you delete all cookies on your device, these opt-out cookies will also be deleted; i.e., you will need to set the opt-out cookies again if you want to continue to prevent this form of data collection. The opt-out cookies are set for each browser and computer/device and must therefore be activated separately for each browser, computer, or other device.

Google AdSense
We use Google AdSense on this website, an advertising program by Google Inc. In Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google AdSense enables us to display advertisements on this website that are relevant to our topic.

Google AdSense uses cookies to display ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google records which ads are displayed in which browsers via a cookie ID and can thus prevent them from being displayed multiple times. Additionally, Google AdSense may use cookie IDs to record conversions related to ad requests. This is the case, for example, when a user sees a Google Ads ad and later visits the advertiser's website with the same browser and makes a purchase. According to Google, Google Ads cookies do not contain personal information.

Through the marketing tools used, your browser automatically establishes a direct connection to Google's server. By integrating Google Ads, Google receives information that you have accessed the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, there is the possibility that Google will find out and store your IP address.

You can prevent participation in this tracking process in several ways:

By adjusting your browser settings, particularly suppressing third-party cookies, which ensures that you won't receive ads from third parties.
By deactivating conversion tracking cookies by setting your browser to block cookies from the domain ","; this setting will be deleted if you delete your cookies.
By deactivating interest-based advertising from providers who are part of the self-regulation campaign "About Ads" via the link; this setting will also be deleted if you delete your cookies.
By permanent deactivation in your Firefox, Internet Explorer, or Google Chrome browsers via the link We point out that you may not be able to use all the features of this service fully in this case.
The legal basis for processing your data is a balancing of interests, according to which the processing of your personal data described above does not outweigh your interests (Art. 6 Para. 1 S. 1 lit. f GDPR). For more information on Google Ads by Google, visit, and for Google's general privacy policy: Alternatively, you can visit the Network Advertising Initiative (NAI) website at

Google WebFonts
This website uses Web Fonts provided by Google for uniform display of fonts. When you access a page, your browser loads the necessary Web Fonts into its browser cache to display texts and fonts correctly. If your browser does not support Web Fonts, a standard font from your computer will be used.
Further information on Google Web Fonts can be found at Google Web Fonts FAQ and Google's Privacy Policy.

Google TagManager
Google Tag Manager is a solution that allows us to manage so-called website tags through an interface, and thus integrate Google Analytics and other Google marketing services into our online offering. The Tag Manager itself, which implements the tags, does not process any personal user data. For information on the processing of personal data, please refer to the following Google Services Usage Guidelines.

Our website uses HubSpot, a marketing automation software from HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland. HubSpot is a software company from the USA with a European branch in Ireland. HubSpot helps us analyze the usage of our portal and uses cookies for this purpose.
Specific usage data is associated with your person (e.g., after entering it into a registration form) and stored in our CRM. This enables us to send you information and offers tailored to your interests.
Your personal data may also be transferred to HubSpot servers in the United States (USA). An adequate level of protection is ensured by the fact that HubSpot, Inc. participates in the EU-US Privacy Shield agreement and is certified for its compliance.
We use HubSpot to provide you with information and offers tailored to your needs. Accordingly, we have a legitimate interest within the meaning of Art. 6(1)(f) of the GDPR in this processing. The legal basis for processing your personal data by us in connection with the use of HubSpot is Art. 6 (1) f) GDPR.
In connection with the use of HubSpot, we store your personal data as long as it is necessary to provide you with information and offers tailored to your needs.
The provision of personal data collected via HubSpot is not legally or contractually required, nor is it necessary for the conclusion of a contract. If you do not provide us with this data, we cannot offer you information and offers tailored to your needs.
For more information about HubSpot's use of data, see HubSpot's privacy policy at:
You can object to the use of your data at any time, e.g., by sending an email to our email address indicated in this privacy statement.
HubSpot is certified according to the conditions of the "EU-U.S. Privacy Shield Framework" and is subject to the TRUSTe privacy seal and the "U.S.- Swiss Safe Harbor Framework."
For more information on HubSpot's privacy policies.
For more information from HubSpot on EU data protection regulations.
For more information from HubSpot on cookies set in a visitor's browser.
For more information on cookies set on HubSpot websites.

This website uses features of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA. When you access our pages with Facebook plugins, a connection is established between your browser and Facebook's servers. Data is already transmitted to Facebook during this process. If you have a Facebook account, this data can be linked to it. If you do not want this data to be linked to your Facebook account, please log out of Facebook before visiting our site. Interactions, particularly the use of a comment function or clicking a "Like" or "Share" button, are also forwarded to Facebook. For more information, visit Facebook Privacy Policy.

This website uses features of Twitter, Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA. When you access our pages with Twitter plugins, a connection is made between your browser and Twitter's servers. Data is also transmitted to Twitter during this process. If you have a Twitter account, this data can be linked to it. If you do not want this data to be linked to your Twitter account, please log out of Twitter before visiting our site. Interactions, particularly clicking a "Re-Tweet" button, are also forwarded to Twitter. For more information, visit Twitter Privacy Policy.

Our website incorporates features of the Instagram service. These features are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged into your Instagram account, you can link the content of our pages to your Instagram profile by clicking the Instagram button. This enables Instagram to associate the visit to our pages with your user account. We note that we, as the provider of the pages, have no knowledge of the content of the data transmitted or how it is used by Instagram. For more information, visit Instagram Privacy Policy.

We use the marketing services of the social network LinkedIn from LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland ("LinkedIn") within our online offerings.

They use cookies, text files that are stored on your computer, to allow us to analyze your usage of the website. This enables us, for example, to measure the success of our advertising and to display products to users that they have previously shown interest in.

For example, information about the operating system, the browser, the previously visited website (Referrer URL), the websites visited, the clicked offers, as well as the date and time of your visit to our website, are collected.

The information generated by the cookie about your use of this website is transmitted in pseudonymous form to a LinkedIn server in the USA and stored there. LinkedIn does not store the name or email address of the respective user. Rather, the aforementioned data is only associated with the person for whom the cookie was generated. This does not apply if the user has allowed LinkedIn to process the data without pseudonymization or has a LinkedIn account.

You can decline the use of cookies by adjusting your browser settings, but please note that you may not be able to use all the features of this website. You can also directly object to the use of your data at LinkedIn: LinkedIn Opt-Out.

We use LinkedIn Analytics to analyze and regularly improve the usage of our website. The obtained statistics allow us to improve our offerings and make them more interesting for you as a user. All LinkedIn companies have adopted the Standard Contractual Clauses to ensure that the data traffic to the USA and Singapore, which is necessary for the development, implementation, and maintenance of the services, is carried out legally. If we ask users for consent, the legal basis for processing is Art. 6 (1) lit. a GDPR. Otherwise, the legal basis for the use of LinkedIn Analytics is Art. 6 para. 1 S. 1 lit. f GDPR.

Third-party information: LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2 Ireland; User Agreement and Privacy Policy.

External Payment Service Providers
This website utilizes external payment service providers through whose platforms users and we can conduct payment transactions. For example, through:

PostFinance (PostFinance Legal)
Visa (Visa Privacy Center)
Mastercard (Mastercard Privacy)
American Express (American Express Online Privacy Policy)
Paypal (PayPal Privacy Policy)
Bexio AG (Bexio Data Privacy)
Payrexx AG (Payrexx Privacy Policy)
Apple Pay (Apple Pay Support)
Stripe (Stripe Privacy)
Klarna (Klarna Privacy)
Skrill (Skrill Privacy Policy)
Giropay (Giropay Privacy Policy) etc.

In the context of fulfilling contracts, we use payment service providers based on the Swiss Data Protection Ordinance and, where necessary, Art. 6 para. 1 lit. b EU-GDPR. Furthermore, we use external payment service providers based on our legitimate interests according to the Swiss Data Protection Ordinance and, where necessary, Art. 6 para. 1 lit. f EU-GDPR to offer our users effective and secure payment options.

The data processed by the payment service providers include inventory data, such as name and address, bank data, like account numbers or credit card numbers, passwords, TANs, and checksums, as well as contract, sum, and recipient-related information. The information is necessary to perform the transactions. However, the data entered is processed and stored only by the payment service providers. We, as the operator, do not receive any information about (bank) account or credit card, only confirmation (acceptance) or rejection of the payment. In some cases, the data may be transferred by payment service providers to credit reporting agencies. The purpose of this transfer is to verify identity and creditworthiness. In this regard, we refer to the terms and conditions and privacy notices of the payment service providers.

For payment transactions, the terms and conditions and privacy statements of the respective payment service providers apply, which can be accessed within the respective websites or transaction applications. We also refer to these for further information and assertion of revocation, information, and other data subject rights.

Newsletter Sending - Mailchimp
The newsletter is sent via the service provider 'MailChimp', a newsletter distribution platform of the U.S. provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The privacy policy of the service provider can be viewed here. Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement, thus guaranteeing compliance with European data protection standards (Privacy Shield). The use of the service provider is based on our legitimate interests according to Art. 6 para. 1 lit. f GDPR and a data processing agreement according to Art. 28 para. 3 S. 1 GDPR.

The service provider may use the data of the recipients in pseudonymous form, i.e., without association to a user, to optimize or improve their own services, e.g., for technical optimization of the dispatch and the presentation of the newsletters, or for statistical purposes. However, the service provider does not use the data of our newsletter recipients to write to them independently or to pass the data on to third parties.

Newsletter Sending - WhatsApp
You can also receive our free newsletter via the instant messaging service WhatsApp. WhatsApp is a service of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary of WhatsApp Inc., located at 1601 Willow Road, Menlo Park, California 94025, USA, both hereinafter referred to as "WhatsApp." Partial processing of user data takes place on WhatsApp servers in the USA.

However, by certifying under the EU-US Privacy Shield, WhatsApp guarantees that EU data protection requirements are met when processing data in the USA. WhatsApp provides further information on data protection.

To receive our newsletter via WhatsApp, you need a WhatsApp user account. What data WhatsApp collects upon registration can be taken from the aforementioned privacy notes of WhatsApp.

If you then register to receive our newsletter via WhatsApp, the mobile number you provided at registration is processed by WhatsApp. In addition, your IP address, as well as the date and time of your registration, are stored. During the further registration process, your consent to receive the newsletter is obtained, the content is specifically described, and reference is made to this privacy policy.

The legal basis for sending the newsletter and its evaluation is Art. 6 para. 1 lit. a GDPR.

According to Art. 7 para. 3 GDPR, you can revoke your consent to send the newsletter at any time with future effect. To do so, you only need to inform us of your revocation. Similarly, you can block the receipt of the newsletter by adjusting the settings in the WhatsApp software on your device.

Newsletter Sending - Active Campaign
The website uses the services of Active Campaign for sending newsletters. The provider is the U.S.-based company ActiveCampaign, LLC, 150 N. Michigan Ave Suite 1230, Chicago, IL, US, USA.

Active Campaign is a service that organizes and evaluates the distribution of newsletters, among other things. When you enter data for the purpose of receiving newsletters (e.g., your email address), these are stored on Active Campaign's servers in the USA.

Active Campaign has certification under the "EU-US Privacy Shield." This agreement between the European Union (EU) and the USA ensures compliance with European data protection standards in the USA.

Active Campaign allows us to analyze our newsletter campaigns. When you open an email sent via Active Campaign, a file contained in the email (known as a web beacon) connects to Active Campaign's servers in the USA. This way, it can be determined whether a newsletter message was opened and which links may have been clicked. Technical information is also collected (e.g., time of retrieval, IP address, browser type, and operating system). This data is not attributable to individual newsletter recipients. It is used solely for statistical evaluation of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of the recipients.

If you do not want analysis by Active Campaign, you must unsubscribe from the newsletter. For this purpose, a corresponding link is provided in each newsletter message. Additionally, you can unsubscribe from the newsletter directly on our website.

Data processing is based on your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of data processing operations already carried out remains unaffected by the revocation.

Data provided for the purpose of receiving the newsletter will be stored until you unsubscribe and will be deleted from our servers and those of Active Campaign upon your unsubscription. Data stored for other purposes remain unaffected.

Further information can be found in Active Campaign's privacy policy: Active Campaign Privacy Policy.

Link to the Privacy Shield certification: Privacy Shield.

Data Processing Agreement
We have concluded a so-called "Data Processing Agreement" with Active Campaign, in which we oblige Active Campaign to protect our customers' data and not to disclose it to third parties.

Adobe Fonts
We utilize Adobe Fonts for the visual design of our website. Adobe Fonts is a service provided by Adobe Systems Incorporated, which gives us access to a font library. To integrate the fonts we use, your browser must connect to an Adobe server in the USA and download the necessary font for our website. This informs Adobe that our website has been accessed via your IP address. For more information, refer to Adobe’s privacy policy: Adobe Privacy Policy.

Monotype Fonts
This website employs, a service provided by Monotype Imaging Holdings Inc., for font visualization. It allows this website to embed the corresponding content on its pages. For further details, consult Monotype’s privacy policy: Monotype Privacy Policy.

Audio and Video Conferences
We use audio and video conferencing services to communicate with our users and others. In particular, we conduct audio and video conferences, virtual meetings, and training sessions such as webinars.

We only employ services that guarantee an adequate level of data protection. In addition to this privacy policy, the terms and conditions of the services used, such as Terms of Use or Privacy Policies, apply.

We predominantly use Zoom, a service by the American company Zoom Video Communications Inc. Zoom also grants users in Switzerland rights according to the European General Data Protection Regulation (GDPR). For further information, consult Zoom’s privacy policy: Zoom Privacy Policy.

On this website, features from the service "YouTube" are integrated. "YouTube" is owned by Google Ireland Limited, a company established and operated under Irish law, headquartered at Gordon House, Barrow Street, Dublin 4, Ireland, which provides services in the European Economic Area and Switzerland. Your legal agreement with "YouTube" consists of the terms that you can find at the following link: YouTube Terms. These terms represent a legally binding agreement between you and "YouTube" regarding your use of the services. Google's Privacy Policy explains how "YouTube" handles and protects your personal data when you use the service.

On this website, plugins from the video portal Vimeo, operated by Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA, are integrated. When you visit a page that offers one or more Vimeo video clips, a direct connection is established between your browser and a server from Vimeo in the USA, storing information about your visit and your IP address. Interactions with the Vimeo plugins (e.g., clicking the start button) are also transmitted to Vimeo and stored there. For further information on the collection and use of your data by Vimeo, refer to Vimeo's privacy policy.

If you have a Vimeo user account and do not want Vimeo to collect data about you via this website and link it with your stored membership data on Vimeo, you must log out of Vimeo before visiting this website.

Additionally, Vimeo calls up the Google Analytics tracker via an iFrame where the video is displayed. This is Vimeo's own tracking, to which we have no access. You can prevent tracking by Google Analytics by using the deactivation tools that Google offers for some internet browsers. Moreover, you can prevent Google from collecting and processing data generated by Google Analytics regarding your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link:

Google Analytics Opt-out

Online Shop / Webshop - English Translation
Compliance with Data Protection Laws:
We process customer data in compliance with federal data protection laws (Data Protection Act, DSG) and the EU-GDPR during the order processes in our online shop. This facilitates the selection, ordering, payment, and delivery or execution of selected products and services.

Types of Data Processed:

Master Data (Inventory Data)
Communication Data
Contract Data
Payment Data
The persons affected by this data processing include our customers, prospective clients, and other business partners.
Purpose of Data Processing:
The data is processed to provide contractual services within the operation of an online shop, accounting, product delivery, and customer service. In this context, we use session cookies, for instance, to store the contents of the shopping cart, and permanent cookies to store the login status.

Legal Basis:
Processing is carried out based on Article 6(1) lit. b (execution of order processes) and c (legally required archiving) of GDPR. The data identified as mandatory is necessary for the establishment and fulfillment of the contract.

Third-party Data Sharing:
Data is only shared with third parties within the context of delivery, payment, or if legally mandated. Data is processed in third countries only if necessary for contract fulfillment (e.g., upon customer's request for delivery or payment).

User Account:
Users have the option to create an account, where they can view their orders. During the registration process, users are informed of the mandatory data required. User accounts are not public and cannot be indexed by search engines like Google. If users terminate their account, data related to the account is deleted, unless its retention is required for commercial or tax reasons, as per Article 6(1) lit. c GDPR. Data remains archived if legally required.

IP Address Storage:
In the course of registration and re-registration, as well as the use of our online services, we store the IP address and the time of the respective user action. This is based on our legitimate interests and those of the user in protection against abuse and other unauthorized uses.

Data Deletion:
Data is deleted after the expiration of legal warranties and similar obligations. The necessity of data retention is reviewed at irregular intervals. In the case of legal archiving obligations, deletion occurs after their expiration.

Contractual Services: Data Processing & Compliance Overview
Scope and Type of Data Processed:
We process data in compliance with German Federal Data Protection Laws (DSG) and EU GDPR, Article 6 Paragraph 1 lit. b. Data includes master data (names, addresses), contact data (email, phone numbers), contract data (services used, contract content), and payment data. We don't generally process special categories of personal data unless required for contract fulfillment.

Purpose and Necessity:
Data is processed for establishing and executing contractual obligations. We inform about the necessity of data sharing unless it is evidently clear to our contractual partners.

Third-party Sharing:
Data sharing with external entities occurs only when essential for contract fulfillment, following legal guidelines and client instructions.

Online Services:
We may store users' IP addresses and action timestamps based on our legitimate interest in preventing abuse. Data is not shared with third parties unless required for legal claims or obligations (Art. 6 Abs. 1 lit. f/c DSGVO).

Data Retention and Deletion:
Data is deleted when it is no longer needed for contractual or legal obligations. Data retention is reviewed periodically, and statutory retention requirements apply.

Data Transmission to the USA
Our website includes tools from companies based in the USA. When these tools are active, your personal data may be transferred to US servers of these companies. Please note that the USA is not a secure third country within the meaning of EU data protection law. US companies are required to disclose personal data to security authorities without any legal remedy available for the individuals affected. Therefore, it's possible that US agencies (e.g., intelligence services) may process, evaluate, and permanently store your data located on US servers for surveillance purposes. We have no control over such data processing activities.

Changes to Privacy Policy
We reserve the right to change this privacy policy at any time without prior notice. The most current version published on our website will apply. If the privacy policy is part of an agreement with you, we will inform you of any updates by email or another suitable method.

Liability Exclusion:
The author assumes no responsibility for the correctness, accuracy, timeliness, reliability, or completeness of the information provided. Liability claims against the author for material or immaterial damages resulting from access, use, or non-use of published information, misuse of the connection, or technical malfunctions are excluded.

All offers are non-binding. The author expressly reserves the right to modify, supplement, delete parts of the website, or discontinue the entire offer without separate announcement, either temporarily or permanently.